Have you ever wondered how your art would look if you could harness the power of Artificial Intelligence? For me, what started as a simple curiosity has evolved into an ongoing voyage of discovery. AI isn’t just broadening my creative horizons—it’s also helping me embrace innovation and level up my skills.
The Experiment: Using My Own Art as a Foundation
Instead of jumping in with generic prompts, I decided to train my AI model using my original works. This is crucial because it lets the AI learn and grow based on my personal aesthetic, rather than spitting out random images. To my surprise, the outcomes carried over my style while also exploring paths I’d never considered. Each new variation sparked fresh ideas and encouraged me to experiment even further.
Why Taking Creative Risks with Your Own Assets Matters
In today’s saturated market, “playing it safe” can actually be the riskiest approach of all. Consumers value authenticity and gravitate toward unique, standout proposals.
- Building on your authentic foundation: By feeding the AI your own art, photos, or designs, the resulting digital creations retain your personal touch. The technology doesn’t replace your style—it amplifies it.
- Maintaining creative ownership while exploring new directions: Using your own assets—whether sketches, paintings, or designs—keeps the process true to your identity, even as you branch out into new territory.
- Fostering a dialogue between tradition and innovation: In one of my paintings, a farmer is shown from behind. I asked the AI to reinterpret the same image from the front. The outcome was an intriguing mix of my original brushstrokes and the AI’s fresh perspective.
What Brands Can Learn
I strongly believe brands should begin experimenting with AI, feeding the systems with their own visual and creative elements. This ensures consistency with brand identity while still exploring new horizons. Think of AI as a collaborative partner that helps you generate fresh ideas and innovative approaches without losing sight of what makes your brand unique.
How to Implement Creative Risk-Taking with AI Using Brand Assets
- Build a digital asset library to train your AI:
Gather all your brand’s creative material—from ad campaigns to product designs—and use it to train or guide your AI. This way, your innovations stay rooted in your own identity. - Run “brand extension” sprints of experimentation:
o Use AI tools alongside existing brand assets to generate multiple ideas around a single challenge.
o Aim for at least 10 different concepts that feel fresh but still connected to your brand’s DNA.
o Choose one to develop further. - Test consumer perception of AI-extended brand assets:
o Once you’ve created different AI-based iterations, present them to a small test group of consumers.
o See which variations maintain brand recognition while adding a new spark.
o This data-driven approach helps minimize risk while maximizing creative exploration. - A human curator remains essential:
o Although AI broadens your possibilities, you’re still the one who decides what works and what doesn’t.
o Authenticity and innovation can—and should—coexist so your brand evolves without losing its core identity.
My Artistic Journey: Before and After
I’ve documented this process with images showing my original works alongside the AI-generated variations. The evolution is visible not only in what the AI produces but in how my own vision has changed through each discovery.
Ultimately, AI is an incredible tool for unveiling unexpected directions. But the heart of your work—your style, your voice, and your story—remains irreplaceable. Use this synergy to stand out in a crowded marketplace. Dare to experiment and, above all, to have fun along the way!
If you’re curious to see your own image woven into an AI-driven art piece, send me a message!
Mind of Consumers 