Reflections

How to Get Your Products Featured in ChatGPT and Other Generative AI Tools

More and more people are asking tools like ChatGPT: what to buy, how to choose, and what to compare. If your brand isn’t showing up there, you might be missing out on key visibility. The good news?  There’s something you can do about it—and here’s how. The New Consumer Behaviour (and Why It Matters to… Continue reading How to Get Your Products Featured in ChatGPT and Other Generative AI Tools

Uncorking Consumer Insights: How AI-Powered Sentiment Analysis Can Revolutionise Your Marketing Strategy

We’ve all been there—scrolling through reviews before buying a product online, hoping to get a real sense of what it’s like. But what if we could go deeper and actually understand the emotions behind those reviews? In that sea of unfiltered customer feedback lies a treasure trove of insight—if we know how to access it.… Continue reading Uncorking Consumer Insights: How AI-Powered Sentiment Analysis Can Revolutionise Your Marketing Strategy

Discovering My Creativity with AI: A Personal Journey into Innovation

Have you ever wondered how your art would look if you could harness the power of Artificial Intelligence? For me, what started as a simple curiosity has evolved into an ongoing voyage of discovery. AI isn’t just broadening my creative horizons—it’s also helping me embrace innovation and level up my skills. The Experiment: Using My… Continue reading Discovering My Creativity with AI: A Personal Journey into Innovation

The Power of Words in Data: Understanding the Consumer for an Effective Strategy

In marketing, data is fundamental for designing effective strategies, but we cannot ignore the power of emotion in consumer decision-making. Understanding who our customer is, why they buy, which brand they choose, and what drives their purchase is essential to connecting with them authentically and effectively. The Influence of Emotions and the Importance of Listening… Continue reading The Power of Words in Data: Understanding the Consumer for an Effective Strategy

The Importance of Personalisation in Email Marketing

Companies are constantly looking for automated and effective ways to reach consumers. However, as consumers, we expect relevant messages that provide value and arrive at the right moment. This is where personalisation plays a crucial role. The Impact of Personalisation in Email Marketing A good email marketing program should include a drip marketing system, meaning… Continue reading The Importance of Personalisation in Email Marketing

How Loss Aversion and Scarcity Influence Consumer Behaviour: Strategies for Marketers

Explore how loss aversion and scarcity influence consumer behaviour and discover effective marketing strategies that leverage these psychological principles. Understanding Loss Aversion: Why Losses Loom Larger Than Gains When we receive a reward, we should feel at least the same level of satisfaction—or even more—than when we lose something. However, reality tells a different story.… Continue reading How Loss Aversion and Scarcity Influence Consumer Behaviour: Strategies for Marketers