In marketing, data is fundamental for designing effective strategies, but we cannot ignore the power of emotion in consumer decision-making. Understanding who our customer is, why they buy, which brand they choose, and what drives their purchase is essential to connecting with them authentically and effectively. The Influence of Emotions and the Importance of Listening… Continue reading The Power of Words in Data: Understanding the Consumer for an Effective Strategy
Tag: business
The Importance of Personalisation in Email Marketing
Companies are constantly looking for automated and effective ways to reach consumers. However, as consumers, we expect relevant messages that provide value and arrive at the right moment. This is where personalisation plays a crucial role. The Impact of Personalisation in Email Marketing A good email marketing program should include a drip marketing system, meaning… Continue reading The Importance of Personalisation in Email Marketing
How Loss Aversion and Scarcity Influence Consumer Behaviour: Strategies for Marketers
Explore how loss aversion and scarcity influence consumer behaviour and discover effective marketing strategies that leverage these psychological principles. Understanding Loss Aversion: Why Losses Loom Larger Than Gains When we receive a reward, we should feel at least the same level of satisfaction—or even more—than when we lose something. However, reality tells a different story.… Continue reading How Loss Aversion and Scarcity Influence Consumer Behaviour: Strategies for Marketers
Mind of Consumers 