Tag: consumer-behaviour

The Power of Words in Data: Understanding the Consumer for an Effective Strategy

In marketing, data is fundamental for designing effective strategies, but we cannot ignore the power of emotion in consumer decision-making. Understanding who our customer is, why they buy, which brand they choose, and what drives their purchase is essential to connecting with them authentically and effectively. The Influence of Emotions and the Importance of Listening… Continue reading The Power of Words in Data: Understanding the Consumer for an Effective Strategy

How Loss Aversion and Scarcity Influence Consumer Behaviour: Strategies for Marketers

Explore how loss aversion and scarcity influence consumer behaviour and discover effective marketing strategies that leverage these psychological principles. Understanding Loss Aversion: Why Losses Loom Larger Than Gains When we receive a reward, we should feel at least the same level of satisfaction—or even more—than when we lose something. However, reality tells a different story.… Continue reading How Loss Aversion and Scarcity Influence Consumer Behaviour: Strategies for Marketers