Explore how loss aversion and scarcity influence consumer behaviour and discover effective marketing strategies that leverage these psychological principles. Understanding Loss Aversion: Why Losses Loom Larger Than Gains When we receive a reward, we should feel at least the same level of satisfaction—or even more—than when we lose something. However, reality tells a different story.… Continue reading How Loss Aversion and Scarcity Influence Consumer Behaviour: Strategies for Marketers
Mind of Consumers 